Paradise with Personality: The Power of Destination Branding
By Aldex Tan A reputable Brand Strategist and Design Consultant, Ms. Sally Lebante of FIVE300, said “Designing a destination isn’t about inventing beauty. It’s about revealing the soul that was already there.” Let’s be honest: Palawan could post nothing but a photo of its beaches, and people would still pack their bags. But in today’s competitive travel scene—where Bali, Phuket, and even cheaper overseas packages … Continue reading Paradise with Personality: The Power of Destination Branding

