Manila, Philippines – The Department of Tourism’s 50th anniversary celebration held on June 27, 2023, was marked by an exciting announcement as Tourism Secretary Christina Garcia-Frasco unveiled the Philippines’ new tourism slogan, “Love the Philippines.” The rebranding reflects the country’s commitment to adapt to the changing demands of the industry and shifting tourist preferences amid the ongoing pandemic. During the event, Secretary Garcia-Frasco expressed the … Continue reading DOT launch new tourism slogan ‘Love the Philippines’ in Response to Evolving Travel Preferences